5 Video Ideas Your Church Is Going To Be The First To Try

Posted by Mike Robinson on July 07, 2010 in Marketing, video tagged with , ,

OK, so I can’t absolutely guarantee that no one else in the world has done some of this stuff, but I can argue that it’s still pioneer territory ready for you to settle in. So what exactly are we talking about here? Well, obviously it’s video…which is not new to the discussion…but what is new (hopefully) are the ideas for the video content. When you think of church websites, there are clearly some given ideas when it comes to video topics. Sermons. Music. Dramatic productions. What I want to do in this article is give you five ideas for promoting your Sunday School department through online video.

So here are my brilliant ideas:

1. Video a virtual walkthrough of your classroom facilities
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2. Capture some impromptu video of a Sunday School class in progress (just make sure it’s not a boring one — we have one class at my church that laughs its way through half the Sunday School hour)
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3. Hold a high attendance Sunday where you issue a fun, “embarrassing” prize to the Sunday School director if you meet your high attendance goal (a crazy hat, outrageous wig…whatever) — and have him or her wear it the following Sunday for the camera
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4. Replace your regular Sunday School hour with a Sunday School fellowship and have class members give the camera reasons why they love their Sunday School class (sounds cheesy here, but if you get the right people on camera you could get some really great material to edit later).


5. Go from class to class and have each teacher personally invite folks to join their class the following Sunday; thoughts should be prepared in advance so the teachers have polished comments to share with the camera that introduces them as a teacher, what age group they teach, the size of their class, etc. — selling points for that particular small group.

Sounds simple enough, right? Play around with it. See what you get. And see if it works. Create some kind of mechanism within your regular Sunday School process to determine, when you have a visitor, what brought them there. If they say, I saw the video on your website, you’ll know it works.


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